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I spend my days analyzing target markets so your business can look and sound like what it actually feels like to work with you.
About
Hi there! I’m Lucas. A brand identity designer who is equal parts strategist, creative, and the person who is genuinely going to lose sleep making sure your brand comes out right.
I have designed graphics for Ford and Lincoln at NAIAS, and helped solopreneurs make the leap into running a team with a brand that was finally ready to grow with them. Big stages and small businesses, and I genuinely love both.
I build brands from the ground up and stay through every campaign, relationship, and detail that keeps them running.
Everything your brand needs to show up consistently and confidently.
Content that actually looks like your brand and stops the scroll.
The stuff that shows up in the real world.
Every visual element considered together for a cohesive package.
Don’t find what you are looking for? Contact Me.
Years of small businesses, auto shows, color guards, and a whole lot of learning how to actually listen to people.
Concetti Studio
Aug 2024 – Present
At Concetti, I led client brand strategy and marketing for the company and its sister brands, shaping how each one looked, sounded, and showed up in the market. I worked closely with clients and internal teams alike, turning ideas into cohesive brand experiences from first concept through to the relationships that kept them growing.
Imagination
May 2018 - November 2018
At Imagination, I helped design the visual world inside Ford and Lincoln's international auto show experiences.
Self Employed
June 2013 - Present
I build brand identities for small businesses rooted in genuine emotional connection to the people they're trying to reach
Various Schools
June 2013 - May 2024
I directed and choreographed color guard performances, taking design decisions from concept to full-scale production and watching them hold up live in front of a thousand people. That experience changed how I think about design permanently, shifting the focus from what looks good on screen to what actually lands emotionally in the real world.
